Pitch

Band Name: Queen of Hearts

Album Name: Letters to Augustus

Band Members: Dai-z, Ben, George, Kiki

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THE BAND

Our band is called Queen of Hearts and we are an alternative indie group which consists of 4 people; Day-Z, Kiki, George, and Ben.

THE DEBUT ALBUM

The album is called Letters from Augustus (stylised as letters from augustus). The album art will look similar to that at the top of this page. We are planning on taking photo's later on which we will use for the album artwork and other adverts.

Album tracklist:

•   30 Days Without You

•   Kiss the Boys (And Make Them Die)

•   Crop Circles

•   Heart Attack

•   Words To That Effect

•   It's Time

•   Cardboard Cities

•   Call Me Justin (Justin Case)

•   (We Were Gonna Name This Song After The Scarf That Still Smells Like You, But It Was Too Long So We Called It) Heartbreak Instead

•   Change Will Come

TARGET AUDIENCE

Primarily, we are aiming our band at young adults who have an interest in more indie music and do not necessarily listen to music in the charts. However, we also want an interest from the more mainstream audience. Since the band includes both female and male members, we hope to appeal to both genders and therefore gaining a larger audience for the band.

ADVERTISEMENTS

We are in the process of creating a new website and a new twitter account (@weareqoh) which will give people more information about the band. Also, twitter is becoming a lot more popular and having an account will help us spread news a lot easier. Also, if the band members have their own twitter accounts which they run personally, it helps keep our audience feeling a lot more connected to them giving a more intimate relation with the fan base.

NME

We hope to expand our audience our audience by promoting our band in NME in their new upcoming bands of 2013. We want to target a similar audience as NME because they are a well established genre. Also, it will help us appeal to their readers. We also hope to be advertised in NME. We offer a fresh outlook to alternative and indie genre bands and feel like we have something new to offer.

Queen of Hearts promo clip

fun. website

The general format of the website looks a lot like a blog. It is very simple, and the posts are in two columns. One is their news posts, and things about the band. The one next to it, is some promotional adverts, a video and they are also streaming their newest album there. This allows them to promote their music and video's as well as letting fans know all their news and upcoming events.

The colouring of the website is very simple; just black and white with links in yellow. This allows the logo to stand out as it is white and contrasts against the black background, making the name stand out.
They have some links at the top of the page, showing other details about them. They have; home, tour, music, videos, store, team and ally (which is another website that fun. support supporting the LGBTQ community). These give more information to fans, and are all in a similar style to the home page. The adverts at the side are the same on all of the pages.
Also, the band members do post small things themselves.